ACTIVISTS have spent hundreds of thousands of dollars on a horror movie-style anti-dairy campaign.
Sixty giant billboards have sprung up in Los Angeles with the giant words “Dairy is Scary” appearing to bleed milk instead of blood.
The campaign by the In Defense of Animals group is aimed at turning people off dairy products.
It wants to derail National Dairy Month across the US by challenging people to go dairy-free for 21 days.
But one motorists said: “It just made me want a milk shake – I love milk. Thanks for making the posters so big.”