A BUTCHER has vowed to ignore animal rights extremists said they hoped his family got cancer.
Nick Rapps, 35, found signs telling him to “rot in hell” and reading “cancer on you and your family.”
The offensive signs were found outside the Molesworths Family Butchers in Frampton Cotterell, South Gloucestershire, UK, which he has run for three years.
But Rapps, who has a three-year-old son, said he refuses to give in to the protesters or get upset over the signs.
He said: “What did turn my stomach a bit was the cancer sign. I’ve got quite a young family, so that was a bit much. Two members of my family also died quite young from cancer.
“It’s really offensive to cancer survivors. The thought process just isn’t there. They’ve obviously just written the most offensive thing they could just to get a reaction. But whatever it was intended to do, it has done the opposite.”
The Vegan Society said it did not support the insults and encouraged vegans to share a peaceful message.
It said: “We do not consider this approach to be an effective way to promote veganism as an ethics-driven lifestyle.”
Rapps added: “I take the approach of I can’t get upset, because that is exactly what they want. The funny thing is, out of all the people they could have targeted, I’m probably the one person who is most sympathetic to that lifestyle.
“I’ve always worked in places where the meat has been ethically-sourced—it’s not at all mass-produced. If these people want to have a conversation with me about that side of things, I’m actually a very understanding person.”