British farmers have launched a hard-hitting campaign to promote dairy products in the UK.
“Februdairy” was launched to encourage people to eat dairy in February.
It comes after the vegan lobby tried to get people to stop eating meat January in its “Veganuary” campaign.
Farmers teamed up on social media to defend the dairy industry and launch the campaign
It encourages Twitter users to post positive and informative content about the dairy industry.
Anyone who is interested in taking part is encouraged to post positive pictures or quotes about dairy farming all throughout February using a #Februdairy hashtag.
The campaign also urges people to drink more milk, take pictures of their pints and then nominate others to participate.
Abi, a supporter of the Februdairy campaign said: “There’s been a lot of bad press around the dairy and meat industry.
“People tend to read things online and generalize farmers into the idea that they all run farms in an intensive factory way.
“We need to make people see that there is so much propaganda out there.”
The #Februdairy Twitter account already has 1,700 followers and the number is expected to grow.