AILING animal rights extremist group PETA has suffered a dramatic collapse in public support, we can reveal.
Shocking figures show donations from both the public and from charitable sources have fallen off significantly.
Organisations targeted by the People for the Ethical Treatment of Animals have long-claimed the group’s PR machine is behind lies and smears and they now believe the public has grown wise to its tactics.
PETA’s own official accounts show in the space of four years it suffered a $10million dollar collapse in its funding.
Grants and contributions totalled $63 million in 2015 but by 2018 had fallen to $53 million – a fall of 15 per cent.
The figures emerged amid growing frustration from the public over the group’s disruptive demonstrations.
Its shock publicity stunts often feature fake animal blood in shopping centres and have caused upset to children and families.
One group of animal lovers opposed to Peta’s tactics hit back with a banner reading: “PETA – People Eating Tasty Animals” in a bid to ridicule the group.
Mark Oaten, CEO of the International Fur Federation, which has to continually defend itself against PETA allegations of animal cruelty, said: “Our industry has dealt with several years of lies and smears at the hands of activists linked to PETA and we are pleased that the hypocrisy of the organisation is finally cutting through with the public”.
The IFF has now launched a campaign to highlight the shocking expenses bill and overheads incurred by PETA in an attempt to show potential donors where the money really goes.
Figures show vast sums are being spent not on animal welfare but on wages, travel and legal fees.
- Total expenses of $56,369,581 outstripping revenue of $56,171,611 for the year ending 31 July 2018 meaning that PETA incurred a loss even when accounting for merchandise sales, investment and other revenue.
- PETA spent $803,055 on ‘cruelty-free merchandise’ but only received £361,483 in revenue from the merchandise.
- A wage bill of £12,907,807, up over $1.2 million from the previous year.
- Expenditure of $1,355,935 on travel.
- Expenditure of $19,909,775 on ‘professional services and consultants” including lawyers.
The IFF believes PETA’S decline in donations is directly linked to its own efforts to expose the group’s hypocrisy.
It says its campaigns highlighting the sustainability of fur are starting to cut through and impact the support PETA receives.