TV watchdogs have rejected claims that I’m a Celebrity Get Me Out of Here is cruel to animals.
The hit show received 80 complaints that its bushtucker trials—where contestants brave challenges involving insects and animals—are cruel.
But Offcom in the UK said the complaints did not raise issues serious enough for investigation.
PETA reacted with fury but officials said the complaints—many from animal rights activists—were simply not warranted.
The latest season of the show, which saw UK football manager Harry Redknapp crowned King of the Jungle, featured numerous bushtucker trials with live animals.
Runner up Emily Atack was seen drinking blended drinks of jungle insects and facing snakes and cockroaches.
Football manager Harry Rednapp, 71, also completed a challenge where he shared space with reptiles, including frilled dragons, bearded dragons and blue-tongued lizards.
But in a statement Ofcom said: “We assessed a number of complaints about the tasks given to contestants. However, these were in keeping with the well-established format of this reality series, and were unlikely to have exceeded the expectations of the audience.”
PETA was infuriated by the ruling. Spokeswoman Elisa Allen said: “It’s ‘beyond shameful.” She said the show is still using the same “tired, tacky, moronic, and – worse – cruel challenges year after year.”