UK supermarket chain the Co-op has announced a new range of vegan food.
It said the launch is “believed to be the largest ever product rollout of own-brand vegan products by a supermarket” and will cash in on the growing £1billion UK market.
The full range in the “Gro” ranged features more than 35 meat-free products, which will be made available in 300 Co-op stores across the UK.
And selected Gro items will be on offer in 2,000 Co-op stores and up to 4,000 independent retailers across the country.
According to research conducted for Co-op’s Ethical Consumerism report, published in June 2018, the vegetarian and plant-based food market recently topped £1 billion, more than doubling over the past two decades.
The range features a variety of dishes, including the Kashmiri Spice Pizza, a stonebaked pizza garnished with spiced cauliflower and red chillies, Chilli Con Nachos, Spicy Squash and Mexican Bean Salad and the Vegan Steak Bake.
Jo Whitfield, CEO of Co-op Food said: “We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience.
“Our new vegan range taps into the latest consumer trends.”
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