A supermarket has been mocked after opening a meat-free butchers shop.
British supermarket Sainsbury’s has been accused of pandering to a vegan minority by opening a three-day pop-up shop of entirely plant-based meat alternatives.
Customers hoping to find steaks and sausages at the Sainsbury’s butchers in London’s Bethnal Green found themselves sorely disappointed.
They were offered a non-meat selection including “Sweet and Smoky Barbecued Pulled Jackfruit, Cumberland Shroomdogs, Veggie Ribz, Mushroom Sausages, Pea-protein Mince, and Moroccon Vegbabs.”
But it appears the move may have backfired with many Sainsbury’s customers left bemused.
One angry social media user fumed: “Why? A Butcher sells meat? You wouldn’t go to a Greengrocer’s for steak???”
Another added: “What next? Tesco launch vegetable-free Greengrocers?”
But James Hamilton, a Buyer for Sainsbury’s, defended the move.
He said: “Our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.”